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Freelancer needed to create a brand identity

Girnaas

Posted on: 01 Oct 2013
Location:Anywhere 

 

Objective/goal                                                                                                                                                             

Develop the overall brand identity of our company.

- An awesome brand-identity that will reflect who we are, position ourselves in the local and regional market and help us in generating business.

- Generate a naming theme and titles for all key team members: technical, marketing, social media, PR, development, finance, design project management… etc 

 

Positioning                                                          
  • Girnaas is for companies/business owners/game developers who want to reach their target audience, build their brand presence, and achieve their business/sales targets
  • Girnaas is a creative design studio that designs/builds/tests digital presence through website, animation, social media networks presence, mobile apps, games … etc
  • Unlike other design/creative design studios, app development companies, animation studios we are a local Qatari company that understands the local culture, our team members knowledge and expertise spans a wide range of specialties such gaming, development, social media, IT, technology, project management, marketing, graphic design, animation… and much more
  • Most importantly is that we are affordable, but not cheap J

 

Current/desired positioning/brand image                                                                                                                       

  Creative design studio, local expertise with global standards. 

  Awesomeness in design and excellence in user experience.

 

Target audience                                                                                                                                                                                    

Big demand for creating/enhancing digital presence for different brands/business owners… etc and for gaming in general.

Lack of knowledge and expertise in the filed locally.

Reaching their target customer, understanding their needs, “having” a digital presence.

Gamers, social media geeks, always-on life-style, uniqueness seekers.

Smartphone users, console players, social life, and strong word-of-mouth influencers.

 

Competitors                                                                                                                                                                                           

Graphic designing companies, animations companies, game development companies.

Local expertise.

 

Company values                                                                                                                                                                                  

Honesty

Competence

Respect

Value for money

Local knowledge

 

Brand promotion                                                                                                                                                                                  

Digital Marketing (Website, Facebook, Instagram, Twitter)

Traditional Marketing (Press Release, print)

Direct marketing (B2B and B2C)

Word-of-mouth

 

Final delivery:

Initial options on 7th Oct 2013

Full identity to be ready on 12 Oct 2013