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Specialized S-Works Product Photography

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Created: 10/16/09
Last Edited: 03/17/11
Views: 8954
Appreciations: 377
Comments: 21
Description
How do you convey the light weight of a technical product through a photograph? Suspend it mid-air to make it feel weightless! Using a very specialized production process (hanging the product from fishing line), we were able to create a set of gorgeous images for Specialized that focused on beautifully intricate product details. That which makes a product photo great is sometimes the “unseen elements” – in this case, the ground.
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  • Specialized Product Photography



    How do you convey the light weight of a technical product through a photograph? Suspend it mid-air to make it feel weightless! Using a very specialized production process (hanging the product from fishing line), we were able to create a set of gorgeous images for Specialized that focused on beautifully intricate product details. That which makes a product photo great is sometimes the “unseen elements” – in this case, the ground.

    For the full     project, view http://venturevisuals.com/projects/specialized-product-photography


  • "In Focus" is a series of videos that explore the media strategies, production techniques, and stories from each Venture Visuals production. This edition of In Focus discusses the Specialized Production Photography project.