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Novartis "Reflections" Campaign

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Created: 10/19/09
Last Edited: 09/01/11
Views: 1456710
Appreciations: 57274
Comments: 527
Description
Commercial advertising photographer Tom Hussey photographed an award winning campaign for Novartis' Exelon Patch, a prescription medicine for the treatment of mild to moderate Alzheimer’s dementia. The highly conceptual photographs depicted an older person looking at the reflection of their younger self in a mirror.
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Short link: http://bit.ly/bzW741