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New York Bikers

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Created: 01/22/12
Last Edited: 11/21/12
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Description
A portrait shoot of 'real' motorcyclists, complete with their own authentic vintage clothing, accessories and a passion for the right brand of bike.
Project Info
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Credits
James Bareham - The New Cruelty
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  • New York Bikers
    Case Study | New York Bikers
  • Q: How do you shoot portraits of a wide variety of 'real' motorcyclists, complete with their own authentic vintage clothing, accessories and a passion for the right brand of bike?

    A: Plan an open casting with high-end photographic production values and then simply photograph whoever turns up, in exactly what they turn up in - with no styling, hair or make-up.

    A London based Interactive Agency needed portraits of bikers as part of their pitch for a new social media campaign for Triumph Motorcycles. The creative direction required for ‘real’ bikers, so we set up a portrait studio within a renowned Manhattan Triumph dealer and called an open casting through Craigslist and Facebook.

    An eclectic range of people answered the call. On a sunny Saturday morning, we set up a full portrait studio within the dealership in SoHo and photographed the bikers exactly as they arrived: no make-up, no styling, just as they were - as real as you can get.

  • Greaser Mike's tattoos
  • Say's it all really..
  • Greaser Mike
  • Greaser Mike | Rings & glasses detail.
  • Greaser Mike's Chopper
  • Jesse
  • Jesse - with goggles
  • Mark
  • Richard
  • Richard's rings, helmet & goggles
  • Maria
  • James
  • Sami
  • Paul
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