MBUSA.com – "Are We There Yet?"
We were commissioned by Razorfish in New York to shoot a series of portraits of the typical Mercedes Benz GL family to be used on the mbusa.com.
The tagline was “Are We There Yet.' The project consisted of a series of portraits of the GL ‘family’––each of which was used in animated feature showcase of ‘comfort’, ‘innovation’, ‘guidance’, ‘entertainment’, ‘safety’ and ‘flexibility’.
Agency: Razorfish New York
Creative Director: Mehta Mehta
Art Producer: Yael Bloom
Photographer: James Bareham
Producer: Stuart Hart / TNC Productions
Retouching: The New Cruelty