International Trucks 2012
The brief was to shoot a faithful reportage of truckers and their trucks.
Beginning in Charlotte, North Carolina, the first stop on this two tour was photographing the team trucks of both Ganassi and Roush NASCAR racing teams in their home state. From there, the team moved on to Pennsylvania and through into Ohio, visiting cities, small towns and truck stops; from Pittsburg, Monaca & West Middleton PA; to Athens, Caldwell & Bethesda OH.
At each stop, we spent time with the drivers to find the right locations to give the images the authentic feel required. This shoot was not just about capturing the majesty and sheer presence of these trucks, it was also to document the owners and drivers––many of whom spend up to 14 hours a day on the road and live in some of the most recession hit areas of the US.
The drivers hospitality, patience and general sense of good humor was nothing short of inspirational. And the trucks were totally mega too.
Client: Fathom Communications
Art Director: Chris Tag
Photographer: James Bareham
Assistant: Brandon Kornprobst
Producer: Stuart Hart / TNC Productions