- Photography ServedProject Featured On:Photography Served — 2/25/12
International Trucks 2012
- International Trucks 2012
Case Study | Owner/Operators & Their Trucks | Fathom Communications, Chicago
- Q: How do you combine in imagery the beauty & scale of International Trucks - arguably the most impressive big rigs in US - with the pride, dedicated and diverse characters of men who who drive them?
A: Embark on a two week road trip across the countryside of Pennsylvania, Ohio and North Carolina to find and photograph owners, drivers and their working International trucks hauling everything from coal to NASCARs.
The call came from Chris Tag, a creative director at Fathom Communications in Chicago: Could we go on a two week shoot around North Carolina, Ohio and Pennsylvania to photograph the owners and drivers of International trucks?
Well, we most certainly could!
Photographer James Bareham and photo assistant Brandon Kornprobst joined the Fathom Team in Charlotte, North Carolina for the first stop - to photograph the incredible team trucks at both Ganassi and Roush NASCAR racing teams in their home state.
For James, this was his first return to a racing team headquarters since his work for McLaren Mercedes Formula One Team in the UK, and a welcome opportunity to tour the incredible workshops and facilities of Ganassi.
From Charlotte, the team moved onto Pennsylvania, and through into Ohio, visiting cities, small towns and truck stops; from Pittsburg, Monaca & West Middleton PA; to Athens, Caldwell & Bethesda OH. At each stop, James & Brandon (and Fathom AD Andrea Bettinardi who joined them for the shoot in Athens) spent time with the drivers to find the right locations to give the images the authentic feel required.
This shoot was not just about capturing the majesty and sheer presence of these trucks, it was also to document the owners and drivers, many of whom spend up to 14 hours a day on the road and live in some of the most recession hit areas of the US. Their hospitality, patience and general sense of good humor was nothing short of inspirational. And the trucks were totally mega too.