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Fashion in action

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Fashion in Action is an exhibition which represents some kind of overlap between reality and fiction. Real world, real people, streets, places and unreal characters of models in this space. The serie is Šymon´s semestral work. His first work was serie Women in the Household. He was inspired by ordinary women, who are working at home. With this work he found, that the illusion, that the images of retouched models in magazines create, can be very hurtful and can make the women unhappy with themselves. That was the reason, why he decided to create a new cycle, using models, whom he placed into ordinary space. He wasnted to capture the space, where such people are totally unexpected. This cycle is a link between a document and fashion photography.

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