- The Atleta Project
They make us happy, proud and sad. We know their names and life stories. They break the records and set the new ones. We follow their every move, we cherish any chance to get close to them. They persuade us to buy the famous brands, we listen to them. They are rich and glamourous, we want to be like them. There are very few people on Earth who have reached the status of modern gods. The worldwide media made them the focal point of nearly six billion human souls, who love and worship them. They wield an enormous power over the admiring masses and precious few of them use this power to make a difference in the lives of others.
Caesar Lima, a renowned photographer, began the ATLETA project in order to explore the glamour of professional sports. ATLETA spans the globe seeking out the few sport heroes who speak the universal language of compassion.
+ Atleta images: