A London based interactive agency needed help in pitching a new social media engagement to Triumph Motorcycles. The agency's idea was to find new ways of connecting with 'real bikers.' Our solution was to set up a portrait studio within a renowned Manhattan Triumph dealer and call an open casting through Craigslist and Facebook.
An eclectic range of real bikers answered the call. On a sunny Saturday morning, James Bareham and his crew photographed the bikers exactly as they arrived: no make-up, no styling, just as they were. As real as you can get.
The agency didn't win the Triumph account, but it didn't really matter to us, we were just happy to have the pictures.
Creative Director / Photographer: James Bareham
1st photographic assistant: Brandon Kornprobst
2nd assistant: Grace Difford
Retouching: James Bareham