International Trucks 2012
The brief was wonderful: shoot a faithful series of portraits of truckers and their trucks.
Beginning in Charlotte, North Carolina, the first stop on this journey was photographing the team trucks of both Ganassi and Roush NASCAR racing teams in their home state.
From there, the team moved on to Pennsylvania and through into Ohio, visiting cities, small towns and truck stops; from Pittsburg, Monaca & West Middleton PA; to Athens, Caldwell & Bethesda OH.
At each stop, photographer James Bareham spent time talking with the drivers to find the perfect locations to give the photographs the right authentic feel. This shoot was not just about capturing the scale and sheer presence of these trucks; it was also to document the owners and drivers––many of whom spend up to 14 hours a day on the road and live in some of the most recession hit areas of the US.
The drivers hospitality, patience and general sense of good humor was nothing short of inspirational. And the trucks were totally awesome too.
Client: Fathom Communications
Art Director: Chris Tag
Photographer: James Bareham
Assistant: Brandon Kornprobst
Producer: Stuart Hart / TNC Productions