When Sonosite wanted to take their line of products to the Hollywood stage and create Movie poster style ads, they called on the illustrative story telling expertise of advertising photographer Tim Tadder. Clearly the concepts needed amazing digital artistry, Tim immediately contracted the unique talents of Mike Campau to create the backgrounds in CGI and stock photography. With some added special effects and that Big Screen flare Tim and Mike turned their products into the blockbuster hit of the year.
Agency: TBWA / CHIAT / DAY
CD: Steve Pashkoff, Jarid Rubin, Ron Castaldo
Photography: Tim Tadder
CGi and Retouching: Mike Campau